This article was transcoded by SimpRead, original address mp.weixin.qq.com
Today the public account followers exceeded 20,000. It is very difficult for a public account to reach this scale.
Many official public accounts of traditional Chinese medicine universities and hospitals only have about 50,000 to 60,000 followers.
This year, especially in the second half, I have almost updated every two days, three times a week, writing every word myself, unlike some media that directly copy content from others.
Since everything is written by myself, doing three updates a week is very hard. Last year, I wrote nearly 120,000 characters in total, shared 11,000 times, and received over 7,000 likes, so I am very grateful for everyone’s trust.
Actually, I could update daily, but that would consume my time. My focus has always been on clinical treatment and studying medical books; the public account is just a way for me to share.
I often spend half an hour consulting online patients and giving prescriptions. Seeing several patients a day takes up nearly half of my day.
In addition, I spend a large amount of time every day reading traditional Chinese medicine books to continuously improve my medical skills.
So there is not much time left. Plus some trivial things, I have limited time and energy, so I can only update three times a week.
After each update, I receive a large number of messages saying that they have gained a lot and found it inspiring.
I myself also feel gratified because what I share can help others.
Since I am a professional Chinese medicine practitioner, the content written on the public account tends to be professional traditional Chinese medicine knowledge, not popular science type.
Professional TCM practitioners strongly dislike popular science articles because they view them as traffic baiting; for example, many public accounts have headlines like “One Medicine Treats Such and Such Disease,” “Such Formula is a Blessing for Patients of Such Disease,” “Such Folk Remedy Treats What Disease,” etc.
The reason professional TCM practitioners dislike this is reasonable because such titles and contents actually mislead the understanding of TCM. Traditional Chinese medicine emphasizes syndrome differentiation and treatment.
Headlines like “One Medicine Treats Such and Such Disease,” “Such Formula is a Blessing for Patients of Such Disease,” “Such Folk Remedy Treats What Disease” are very imprecise and exaggerate the efficacy.
Actual clinical treatment of those diseases is not based on the promoted ideas nor that simple.
These are all to cater to the general public. However, ordinary people do not understand TCM deeply; they think the content is good and try it, but almost never works.
But those authors do not care because the public likes reading it and the traffic is high.
Therefore, what we professional TCM practitioners share basically tries to ensure correct TCM knowledge, but real TCM knowledge is rather professional and dull.
Thus, sharing professional TCM knowledge gets less traffic because most followers are TCM students, clinical doctors, and TCM enthusiasts.
Ordinary people rarely follow us because our content is relatively professional, which they do not understand or like to read; they prefer popular science articles.
However, most popular science articles these days are not truly meant for popularizing knowledge but for traffic, because true popular science is also very boring—for example, Baidu Encyclopedia.
So they exaggerate efficacy, exaggerate facts, or take sensational paths to attract attention, regardless of the negative impact such popular science has on TCM.
Many people ask me to write popular science articles, thinking it generates traffic. Although I also value traffic, as a licensed TCM practitioner I should have my bottom line and cannot exaggerate or mislead others for traffic.
Therefore, I only share my own experiences in studying TCM and some clinical reflections. Though this has less traffic than popular science articles, it is all my true feelings, without falsification.
So the growth of my public account is still quite ideal, gaining 10,000 followers in nearly half a year. Today a junior colleague asked me how to do self-media. I said be sincere and genuine, share real content, hold nothing back, update regularly, and success will come over time.
Therefore, I welcome authors with public accounts, whether in medicine or traditional culture, whose followers are between 10,000 and 40,000 and who are willing to exchange ideas about public account management. You can add me on WeChat for honest communication.
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