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Episode Summary
In this episode, we interview the Zhiben Laifang team from Beijing University of Chinese Medicine. We first met them at an innovation and entrepreneurship fair—while we were proudly running our booth for Yijiantong, a TCM input method, thinking we were the most popular stall, we soon discovered their booth attracted even more visitors! That chance encounter led to this fun interview 
Through this episode, you’ll meet a group of passionate people who firmly apply traditional Chinese medicine (TCM) theory in developing aromatic products. On such a niche path, we wish them continued success and progress.
Team Introduction
Beijing Benlai Aromatherapy Technology Co., Ltd., an innovative enterprise, focuses on developing practical and innovative aromatic products. Since the team’s founding in 2023, they have adhered to the philosophy of “creating modern aromatherapy products and building a youthful traditional Chinese medicine company.” They actively explore new frontiers in TCM-based aromatic products and continuously innovate models of TCM aromatherapy. Composed of talents from diverse fields, the team is dedicated to integrating traditional Chinese medicine with modern manufacturing techniques, offering consumers unique aromatherapy experiences.
Timeline
00:40 Team introduction (Bencao Guoxiang and Zhiben Laifang are the same team)
04:13 Personal introductions
04:55 Why join this team?
06:54 Overview of work (R&D, production, sales)
09:44 Introduction to the four flagship products, including scent testing of E Ling Pai Huai (for Qi depression constitution)
15:42 Second flagship: Jiang Tou Zha Shu Xiang (for Phlegm-dampness constitution), scent test
18:02 Third flagship: Yun Shao Cui Yue (for Blood stasis constitution), scent test
20:33 Side note: What exactly is the “Chinese herbal medicine smell”?
23:43 Fourth flagship: Xian Ting Xin Bu (for Qi stagnation constitution), scent test
27:42 First ad: Where to buy these four perfumes? See purchase channels below
29:26 Challenges faced in R&D, production, and sales
40:04 Second ad: Thank you to the Innovation and Entrepreneurship Center of Beijing University of Chinese Medicine for supporting student teams. Investors are welcome to contact us for collaboration
43:41 Personal gains from joining the team
48:05 Future plans
50:02 Third ad: Horse Year Limited Edition Xiao Ma Scent Pouch. For previous discussion on Wu Yun Liu Qi (Five Movements and Six Qi), see Vol.19 Can Computers Replace Humans in TCM? A Case Study of Wu Yun Liu Qi
54:04 Another aromatic product with a completely different direction—see previous episode Vol.2 Chatting About Scent Beads with a BUCM Startup Team
57:54 Recording a time capsule
Purchase Channels
Follow the WeChat official account “本来beeline” (Benlai beeline), send the keyword “podcast” to contact customer service for discounted purchases:
- Enjoy 95% off on perfumes
- Buy four or more Xiao Ma Scent Pouches to get 95% off
- Share the pouch on Moments (WeChat social feed) and collect likes to get ¥5 off
Product Showcase
Horse Year Limited Edition Xiao Ma Scent Pouch
Four Flagship Products
