Preface
Welcome to the brand-new project of #XiaobaiJinhuaLun — Project Buy. This series communicates with TCM entrepreneurial teams to help everyone understand the TCM battlefield beyond clinical practice and experience a different style of students.
The main guest of this episode is James from the “Xinglin Impression” team, with a guest appearance by Captain Surprise @Jinshuibao from the “Cha Yu Kehou” team (who will be the main guest in the next episode).
Main Content
This episode starts from the recent museum exhibition day activity participated by Xinglin Impression, featuring niche incense culture, popular substitute tea drinks, some challenges and breakthroughs in TCM entrepreneurship, and how to organically combine clinical research and entrepreneurship. More down-to-earth, we discuss what participating in innovation and entrepreneurship can bring to ourselves.
Listening Links
Xiaoyuzhou: https://www.xiaoyuzhoufm.com/episodes/64986aca932f350aae0e715b
bilibili: Vol.2和北中医创业团队聊香珠_哔哩哔哩_bilibili
Timeline
00:00 New series of Xiaobai Jinhua Lun!
00:32 Guest introduction: James from Xinglin Impression and Captain Surprise from Cha Yu Kehou
03:03 What has Xinglin been up to lately? The Beijing University of TCM exhibition at the museum exhibition day! Also recommending the Beijing University of TCM Museum 
09:48 Why are Xinglin Impression’s incense beads so popular? How difficult is it to make a perfect incense bead?
13:05 How to select fragrance for incense beads? Discussing musk
18:42 After talking about success, let’s talk about failures
23:46 Are there affordable incense beads to try?
25:44 Besides walnut courts, you can also collect incense beads
27:25 Besides incense beads, what else does Xinglin Impression do? For example, substitute tea drinks
29:41 What are the features of Xinglin Impression’s substitute tea drinks?
31:39 Some challenges in TCM entrepreneurship: intellectual property protection, publicity, competition
35:12 How does Xinglin Impression overcome these challenges?
37:22 What motivates James to persist till now?
39:46 How James leverages clinical research to aid entrepreneurship
44:25 Why should college students participate in innovation and entrepreneurship? How has entrepreneurial experience helped James communicate with patients?
52:27 Lastly, hope everyone buys more products from Xinglin Impression!
What’s more
Xinglin Impression was founded in April 2018, and in 2019 established Beijing Xinglin Impression Technology Co., Ltd. It is an excellent team at our school with cultural and creative design, development of pharmaceutical and food homologous products, and intangible cultural heritage inheritance. The team has won two school-level entrepreneurship gold awards and five third prizes in the Internet+ College Student Innovation and Entrepreneurship Competition. Its representative products have been exhibited in major national-level exhibitions such as the World Horticultural Expo, China Trade Fair, and Beijing Trade Fair. It has established deep cooperation and scientific research development with brands like “Chen Lixin” and “Ziran Du”. The team’s sub-brands include: “Qi Ai Fang”, “Yun Ran Ka”
Incense Beads
Mulberry Chrysanthemum Fortune Silver Tea
Other Product Images
About Xiaobai Jinhua Lun
#XiaobaiJinhuaLun is a new企划 (project) by the Xiaobai team, a podcast program aimed at TCM students that offers conversations from different perspectives. Topics include but are not limited to TCM, study, research, daily life, campus, etc.
If you have any interests in topics, feel free to leave comments; maybe the next topic will come from there 
If you want to join, feel free to contact @WangBaishui