Original article https://mp.weixin.qq.com/s/MRsWyyBePhtJUFNvqvFV8g
This article reveals some insider information about the Chinese herbal medicine industry, explaining why Longxitang Boutique Herbal Shop can achieve “high quality & low price,” and showcasing the highlights of the company in the stages of Chinese medicine storage, preparation, and decoction.
The full text is about 1500 words, requiring 3-5 minutes to read. Thank you for your attention.
One
Everyone hopes to use good Chinese medicine, but as we all know, the Chinese medicine industry is complex. Putting aside human fraud such as “counterfeiting and substituting inferior goods,” each herbal medicine’s variety, origin, year, growth conditions, harvest time, and processing methods are enough to confuse a beginner.
The vast majority of doctors actually lack the corresponding knowledge reserves as well. For ordinary people, the simplest and most feasible way to get good Chinese medicine is to “pay more and buy famous brands.” It’s definitely more reliable than buying fake goods at the herbal market for a fortune.
However, the nationwide well-known Chinese medicine retail brand somehow allows stores to purchase herbal slices from third parties. After losing quality control, it has become a hollow shell. The old trust system is now shaky.
Two
Even so, that Chinese medicine retail brand still has stores with relatively high-quality herbs despite the high prices. Where do these stores source their herbs?
There are mainly three herbal slice factories: Beijing Qian Cao, Ben Cao Fang Yuan, and Tianjin’s Sheng Shi Bai Cao.
Their prices are generally higher than peers, but the quality is clearly superior, firmly establishing their foothold with quality. The quality of Chinese medicine in the mass consumer market is actually supported by them.
Three
Thanks to the founder’s opportunities, we were fortunate to reach bottom-price cooperation with all three suppliers. On this basis, we comprehensively selected top-quality products by price and quality, and finally completed the warehousing of boutique-grade Chinese medicine.
Herbal Quality Display
Swipe left and right to view
With the help of these three predecessors, we can prepare high-quality, finely processed authentic herbs from the start, ensuring the starting quality of all categories of Chinese medicine is not less than that of Ren Tang (a renowned brand).
Since we all come from humble student backgrounds, we have no intention of pursuing a “high-end route,” and firmly believe the foundation of a business lies in providing cost-effective products and services, so every user feels they get great value for money.
Therefore, we chose a location near Beijing University of Chinese Medicine’s Liangxiang Campus, greatly reducing rental costs. At the same time, we practice thrift in store operations and product packaging, ultimately pricing our products at 50-70% of Ren Tang’s prices.
Four
Of course, we are not satisfied with this. Above the boutique-grade Chinese medicine, there are also premium-level and immortal-level grades.
For every herb, the best variety, origin, year, growing conditions, harvest time, and processing method, we will thoroughly clarify for everyone. Moreover, we established transparent channels with clearly marked prices, so that “top-quality goods” previously only available to small circles can enter ordinary households.
Some samples recently received
We will select the strongest varieties from 180 commonly used Chinese medicines, gradually extending to all herbs. For each herb, we will analyze it in text and video, explaining the differences among varieties and the respective applicable treatment scenarios.
This is not a task of one person or a short time, but we will work gradually, breaking down the information barriers in the Chinese medicine industry, helping everyone reduce the time cost of understanding Chinese medicine.
The ultimate goal is to let everyone clearly select and use Chinese medicine, rebuilding trust in the herbal medicine industry!
Five
Ten years of honing a sword: Beyond high quality and low price of herbs, every stage is done meticulously, all for better efficacy.
In the storage stage, each herbal container is customized with a non-woven fabric separating bag.
Herbs that are easily moth-eaten or damaged, including herbs like Fang Feng which easily “oxidize,” are stored in fully sealed refrigerated storage, ensuring the active ingredients do not degrade or evaporate.
Six
In the preparation and decoction stage, we completely sweep away the industry’s bad habits.
When dispensing, each herb is weighed individually per dose, with grams accurate to one decimal place, rather than “weighing the total and then casually dividing into portions.”
Herbs like Suan Zao Ren and Sha Ren, whose active ingredients easily volatilize, are crushed on site during dispensation to minimize evaporation—much more effective than those “crushed at factory, arriving as dry powder” versions.
For orders requiring powdering, after grinding to fine powder, we also collect the un-sieved “herbal residue” and ship it to customers together, letting customers decide whether to reuse it.
Regarding decoction, besides offering the regular machine decoction service (all herbs decocted together in a medicine decoction machine), we also provide manual decoction service (each dose decocted separately in a medicine pot).
If the prescription contains ginger, japonica rice, or wheat, these three ingredients can be added for free when decocted by us.
Whether choosing “machine decoction” or “manual decoction,” the medicinal properties are extracted to the greatest extent, with effects ranging from “good” to “better.”
The difference can be seen in the picture above; with the same prescription, the manually decocted medicine on the left is a bit denser, but the one on the right is not bad either.
Such operations reduce efficiency in dispensing and decocting significantly.
However, it should be this way.
Eight
Words are unconvincing; we welcome everyone’s supervision.
The Chinese medicine dispensing area will be broadcast live during work hours.
Currently, two live streaming platforms have been selected. Once finalized, we’ll notify everyone.
Behaviors such as stealing or substituting medicine in the industry (reducing herb quantity during decoction or using inferior goods) will absolutely not occur here.
Whether original herbs, decoction, or powdering, we will send real photos point-to-point to you immediately after preparation.
Nine
Here are our address and qualifications.
Besides Chinese herbs, we also have a very complete selection of patented Chinese medicines and Western medicines, stocking original research varieties of commonly used Western medicines. If you have doubts about the efficacy of centralized procurement drugs and your financial situation allows, consider purchasing original research drugs for your elderly family members.
Business hours: 8:00–21:00. We welcome you to visit the store and check in. We have prepared a welcome special drink for you:
If you’re willing to share your medicine purchasing and usage experience on WeChat Moments or Xiaohongshu, we would be very grateful.
Ten
If you cannot come in person, you can add our customer service WeChat. Affordable good medicine will be delivered directly to your home.
Customer service lady’s online hours: 9:00–11:30 in the morning; 13:30–17:00 in the afternoon.
All orders will be shipped uniformly by SF Express. Free shipping for medicine fees over 100 yuan; if under 100 yuan, 10 yuan shipping fee is charged.
※ For Xinjiang, Tibet, Qinghai, Ningxia, Gansu, Yunnan, Inner Mongolia, and Guangxi provinces, free shipping for orders over 300 yuan; under 300 yuan, partial shipping fee charged, capped at 30 yuan; Hong Kong, Macau, and Taiwan are not eligible for free shipping, shipping fees charged according to SF Express’s actual price.
Beijing University of Chinese Medicine offers unlimited free shipping with same-day delivery.
※ Orders for raw herbs placed after 15:00, and decoction orders placed after 12:00, will be delivered the next day.
No need to worry about the storage of decocted herbal liquid. We have dedicated Chinese medicine refrigerated cabinets for free use at both headquarters and Liangxiang campus.
Premium members and faculty and students of various Chinese medicine hospitals and universities can enjoy up to 20% off on top of the low prices. For details, please inquire with our customer service lady.
We strive for excellence to walk with you: You contribute to the rise of China, we safeguard your health!
PS: We have also published recruitment posts and call-for-participation posts. If you have relevant skills or resources, you are welcome to contact us, and please also feel free to recommend friends around you to us. Much appreciated!